Training

Pernod Ricard encourages professional development for all employees.
Throughout their careers, Group employees can take advantage of training sessions organised locally by subsidiaries or at the Pernod Ricard Training Centre.

Pernod Ricard offers its employees a complete range of training courses through : 

  • the Pernod Ricard Professional Training Centre (CFPR),
  • management training programmes,
  • courses in luxury brand management,
  • orientation programmes for new employees,  
  • local initiatives.

Pernod Ricard Professional Training Centre (CFPR)


 

The CFPR is located in the château de La Voisine, in the Rambouillet forest near Paris
The mission of this training centre is to develop the skills of Group employees across the organisation.

The CFPR provides training in fields including marketing, finance, human resources, purchasing, quality, legal, communications, public speaking, personal development and management. Each course is adapted to the specific needs of the wines and spirits sector and is available in French, English and Spanish.
Pernod Ricard calls on external partners to deliver these courses. For example, HEC Executive Education provides marketing and finance training. 
In 2007-2008, nearly 500 employees from around the world participated in 47 different training sessions.

The CFPR is a place for knowledge sharing, where Group employees come together and exchange ideas in a convivial setting. The Centre generates a sense of team spirit and is a valuable asset for a decentralised Group like Pernod Ricard.


MANAGEMENT TRAINING IN COLLABORATION WITH INSEAD

A new senior management training scheme (the Pernod Ricard INSEAD General Management programme) was launched in 2006-2007 in collaboration with INSEAD. Around 30 employees took part in 2008.
The programme encourages open-mindedness and challenges participants to rethink change management and the role of senior executives. The geographic diversity of the participating subsidiaries makes the programme an enriching, multicultural experience.

LUXURY BRAND MANAGEMENT TRAINING

At the end of 2007, Pernod Ricard and the French business school HEC signed a partnership agreement to create the “Pernod Ricard Prestige Brand Management Chair”.
In addition to its experience with brand portfolio Premiumisation, Pernod Ricard brings knowledge of top-of-the-range references for 15 key brands to this research Chair.

In conjunction with the creation of the HEC Chair, the Group's marketing department has instituted a new specialised course at the CFPR. Designed for Group executives, the module is dedicated to luxury brand marketing. It deals with topics such as :

  • the particular characteristics of luxury brand marketing,
  • luxury brand consumer typology,
  • the graphical and sensory universe unique to these brands,
  • specific communication conventions for advertising and other channels.

oRIENTATION Seminars

Orientation seminars are held for new employees as well as for executives taking on new responsibilities in an international role. Three 10-day sessions are offered each year. These seminars are designed to :

  • provide a clear and comprehensive overview of the Group, its operations and the stakes linked to its development,
  • introduce participants to Pernod Ricard’s culture : conviviality, decentralisation and entrepreneurship.
    Participants meet the Managing Directors and Management Committees of the Holding Group, regional Holdings and the main Brand Owner companies.

Participants meet the general managers and the executive committees of two Brand Owners and all the France-based companies (Pernod Ricard, Pernod Ricard Europe, Ricard, Pernod, Martell, and Mumm Perrier-Jouët).


THE SUBSIDIARIES INNOVATE

As part of the Group’s decentralised organisational structure, Pernod Ricard allows its subsidiaries around the world to launch their own training initiatives.

  • At the regional level, Pernod Ricard Pacific provides an original and complementary online training offer dealing with Quality-Safety-Environment (QSE) issues.
  • For Europe, Pernod Ricard Europe developed a marketing and sales skills handbook in 2006-07 in order to establish common practices among subsidiaries. This handbook defines the key areas for marketing skills and the level of expertise required, from beginner to expert. Subsidiaries use it to coordinate specific positions in marketing departments, and as part of external recruitment procedures. It is also used by employees themselves for self-evaluation purposes.
  • In 2008, the American subsidiary Pernod Ricard USA also designed an online training program on business law and ethics on the Above the Horizon (PATH) website.


In France in 2007, the company Ricard launched the ‘Ricard Attitude’ project. Its goal is to preserve the subsidiary’s sales expertise. The programme adapts traditional know-how to the new ’responsible’ consumer environment. It centres on four areas: knowledge, organisation, behaviour and values, and management.

PERNOD RICARD’S PROFESSIONAL TRAINING OFFER IN FIGURES (2007-2008)

  • €17 million invested, totalling 2.62 % the Group’s payroll,
  • €1,400 spent on average for every training programme participant,
  • 12,524 beneficiaries, totalling 71% of all employees (a 3% increase),
  • 47 sessions and 500 beneficiaries of CFPR training programmes,
  • 317,883 hours of training completed.






Conviviality, Entrepreneurship
Integrity, Commitment

 


Pernod Ricard Profile

- the world’s n°2 in wines & spirits
- 15 key brands
- a decentralised organisation