Sponsorship

Pernod Ricard sponsorship programme: a socially-responsible commitment

• Helping the maximum number of people to experience the arts
• Supporting creativity and entrepreneurship
• Promoting local skills and respecting tradition
• Supporting major long-term projects

These are the aspirations of Pernod Ricard; the ambitions that underpin the Group’s core business are the same as those that drive its corporate sponsorship programme.

Sponsorship has been a Group tradition ever since its creation in 1975. It reflects the socially-responsible attitude of a French company that has grown to become a world leader.

In its first 30 years, the Group has involved itself in sponsoring the arts, humanitarian action and science.