Organisation

The Holding Company steers and monitors

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The Holding Company defines the Group’s strategy and major policies.  It monitors business activities and encourages the sharing of best practices with the subsidiaries.

 

Since its creation, Pernod Ricard has adopted a decentralised management structure. The Group is organised into a Holding Company and subsidiaries. While the Holding Company focuses on strategic management and monitoring of the Group’s business activities, the subsidiaries are responsible for taking operational decisions.

The subsidiaries take operational decisions close to the consumer

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The Group has two types of subsidiary: production companies known as  Brand Owners and distribution companies for these brands in key markets.

• Brand Owner subsidiaries develop products and define the global marketing strategy for their brands.  The main Brand Owner subsidiaries are:
  
  • The Absolut Company
  • Chivas Brothers Ltd,
  • Martell-Mumm-Perriet-Jouët,
  • Malibu-Kahlúa Int,
  • Irish Distillers Ltd,
  • Pernod Ricard Pacific 
  • Havana Club Intl 

 

• Distribution subsidiaries adapt Group strategy to their local market, in cooperation with the Brand Owner subsidiaries.

The Group’s operational subsidiaries are therefore autonomous and empowered. The Heads of the subsidiaries act as if they were running their own companies.  This organisational model contributes to the responsiveness and motivation of the Group’s teams.

Decentralisation also gives the Group the advantage of being close to consumers and in touch with their expectations.  In this way, the Group’s global strategy is adapted to local needs and customs.