Emerging markets
Since its creation in 1975, Pernod Ricard has continually strengthened its international presence. The Group is now the world co-leader in wine and spirits. Its leading local market brands provide strategic positioning in emerging markets, allowing it to gradually introduce its international brands.
The leader in emerging markets
Emerging markets are one of Pernod Ricard’s essential growth drivers. They represent 30% of the Group’s operations, and saw significant growth (+9%) in 2008-2009 despite the economic crisis.
These new economies include markets such as Brazil, China, Russia and India, countries in which the Group hopes to double its presence in the next 5 years. To maintain its
position as leader, Pernod Ricard constantly reinforces its position in emerging economies.
Key advantages for success in growing markets
Emerging markets represent an increasingly significant portion of wine and spirits sales around the world.
In these markets, the Group owes its success to:
- its quality products, which are adapted to local demand
- its distribution network held directly by distribution subsidiaries,
- its presence in segments catering to local consumer needs: whisky and cognac in Asia, for example.
- 1975: merger of the Pernod and Ricard companies
- 19,000 employees in more than 70 countries worldwide
- 113 production plants
- 19,000 employees in more than 70 countries worldwide
- 113 production plants
