Profile

Identity

Pernod Ricard is the world’s co-leader in wines and spirits.

Since its creation in 1975, Pernod Ricard has undergone steady development, founded on both organic growth and successive acquisitions.  The purchase of the Swedish group V&S in July 2008 is the most recent sign of the Group’s worldwide ambitions.

Building on its portfolio of Premium brands, its presence on every continent and its decentralised management structure, Pernod Ricard will continue to develop internationally.

Since its founding, the Group’s success has been in large part due to :
 
  • its highly-talented teams,
  • a decentralised organizational structure,
  • a product-based culture, 
  • outstanding sales and marketing strategies, 
  • its ethical commitment.

Values

Pernod Ricard’s strategy and ambitions are founded on 4 key values that have guided its development since the beginning :
  • conviviality,
  • entrepreneurship,
  • integrity,
  • commitment.
These key values express the identity of the Group and underpin its business culture.  They are its strength and originality. 



- 1975: merger of the Pernod and Ricard companies
- 19,300* employees in more than 70 countries worldwide
- 112** production plants

*Pernod Ricard Workforce, 30/06/2007; V&S, 31/12/2007.
**New scope consolidation